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UPTOWN GIRLS
Designing digitally to create an experimental yet sustainable fashion experience.
FTM 317
TARGET MARKET
AGE:
GENDER:
OCCUPATION:
VALUES:
ETHNICITY:
LOCATION:
BUYING HABITS:
20-24
Female
College student/First Job
Mental Health, family, friends
Any
New England, US
Low budget shopper; commonly participates in renting evening wear and thrifting Ex. Rent the Runway
CONCEPT:
Inspired by the movie, Uptown Girls where a girl and a nanny support each other through grieving the loss of a parent. Together they balance the struggle of healing the inner child while also growing up.
Charcoal
Sky
Grass
Peony
Orchid
SILLOHUETTE
Sophisticated, grown up figures
- A-line
- Strapless
TEXTILES
Colorful and playful design
- florals
Light and airy fabrics
- Silk Chiffon
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CONSTRUCTION
DIGITAL
TEXTILE
DRAFTING NOTES
CORSET
- Princess Block base pattern
- Digitized line neckline
- Shorten to waistline
- create shoulder cover with rectangle tool and curve points
SKIRT
- Missy Skirt base pattern
- Lower waistline
- Add fullness
- Insert 5 pleats to underskirt
- Create bow with rectangle tool and waist measurements
CLO 3D
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